BARCELONA, Spain, May 14 — CHERY officially announced at its European Operations Center in Barcelona that world-renowned football icon Robert Lewandowski has become CHERY Brand Global Ambassador.

On April 24, Auto China & CHERY International Business summit themed “New Era, New Heights” officially kicked off. The 5-day summit focused on technology, integration and ecosystem, serving as both a comprehensive review of the brand’s global achievements and a strategic declaration for the future. As the core showcase of CHERY’s systematic strength to global partners, CHERY Ecology Exhibition debuted simultaneously. Centered on For Family, With Love, the exhibition deeply integrated brand warmth and technological prowess, injecting strong new momentum into the high-quality development of the global automotive industry.

On April 26, the 2026 CHERY Brand International Summit themed "Sprint for One Million, Create the Future Together" was grandly held in Wuhu, Anhui. Nearly 1,000 dealer partners, industry guests and media representatives from 120 countries and regions gathered at CHERY headquarters to explore industry trends, discuss global strategies and share development opportunities. Adhering to the pragmatic philosophy of "No Empty Talk, Only Action", the conference officially launched the new brand proposition "For Family" and the medium-to-long term development plan (2026–2030), setting a clear direction for CHERY's high-quality global development.

At the AutoChina2026, CHERY officially launched the brand-new "For Family" brand value proposition to the world, and simultaneously announced the core strategic vision of serving 10 million global family users by 2030. Standing at the new starting point of 23 years of global deep cultivation, CHERY has completed the strategic upgrade from a "Global Brand" to a "Global Citizen". With Uncompromising Safety. Now for Everyone, Space Equality, and Technology Equality as the core pillars, supported by the full-system global capabilities, it guards the peace and beauty of global family travel with reliable quality and warm technology, opening a brand-new chapter of high-quality development for the brand's globalization.

As the first quarter of 2026 wraps up, CHERY has continued to demonstrate strong growth momentum in the global market. To date, Chery Group has delivered a monthly sales record of 240,678 units, representing a 12.1% year-on-year growth. This brings Chery Group's cumulative Q1 vehicle sales to 601,712 units, with a global cumulative user base of 19.12 million, including over 6.23 million overseas users. Behind these impressive results, as the core brand of Chery Group, CHERY's long-term adherence to globalization strategy and continuous deepening of local operation capabilities have laid a solid foundation for the upcoming Auto China & CHERY International Business Summit this April.

On April 24, the 18th AutoChina2026 officially kicked off. CHERY brought its heavyweight model — the TIGGO V — to the exhibition booth.As the first transformable multi-functional family SUV in the TIGGO family, the TIGGO V is built with a scenario-driven product concept. It helps CHERY expand the global multi-functional vehicle market, fill the gap in relevant categories, and bring more flexible and practical mobility options to global family users.

Circling the mall’s underground parking on a weekend, finding no spot and watching the family’s excitement fade with every turn; caught in a downpour at dusk, clutching a sleeping child with one arm while fumbling with an umbrella and shopping bags with the other; trudging back to the car late at night, dragging a weary body after overtime work… These daily travel frustrations are about to be brought to an end by a piece of warmhearted black technology—the CHERY Advanced Parking system. As the first overseas mass-production application of an end-to-end large model by a Chinese automaker, CHERY not only marks a breakthrough in intelligent driving but also stays true to its Tech.For Family philosophy. Delivering the ultimate experience of "One Step Home, One Tap to Go," it transforms cold technology into a healing power for everyday life.

At the weightlifting medal ceremony of the 2025 Asian Youth Para Games (AYPG), AiMOGA humanoid robot Mornine and quadruped robot Argos assisted the Chief Executive Officer of the Asian Paralympic Committee in presenting gold medals to champions. Their appearance delivered a technology-forward medal ceremony and showcased an innovative robotics application in an international sports setting.

On October 18, the Chery Global Innovation Conference CGIC 2025 kicked off in Wuhu, China, under the theme “Innovation · Defining the Future.” The event brought together academicians, industry leaders, ecosystem partners, and media representatives from across the globe to witness Chery’s latest breakthroughs in fields such as new energy and intelligent driving. Throughout this technology showcase driven by innovation, “safety” stood at the heart of Chery’s “technology portfolio,” serving as the core value that elevates the brand and connects it to the global ecosystem.

As the global automotive industry undergoes a century-defining transformation, a new era of openness and collaboration is emerging. Once a niche investment concept, Environmental, Social, and Governance (ESG) principles have become a key framework shaping industries worldwide. In leading markets such as the EU, evolving ESG regulations are redefining automakers’ roles—from vehicle producers to mobility ecosystem co-creators.

Wuhu, China — As autumn deepens and the fragrance of osmanthus fills the air, the riverside city of Wuhu welcomed a distinguished guest — Mr. Ban Ki-moon, former UN Secretary-General Ban Ki-moon.

As carbon neutrality becomes a global consensus and intelligent transformation reshapes industries, the automotive value chain is undergoing a profound shift—from hardware-driven competition to ecosystem co-creation. At this historic juncture, the 2025 Chery International User Summit built an open global platform, becoming a focal point for the entire industry.